The logo should be unique and easily recognizable. Through repetition and use on various marketing materials, the logo becomes a symbol that customers quickly associate with a specific brand or product.
The visual identity is a crucial aspect of a brand or organization that relates to how it visually presents itself to its audience, clients, or users. This includes all visual elements used to convey a specific message, values, and the organization’s identity. Visual identity helps differentiate the brand from competitors and creates recognition among consumers.
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